The month of July holds a special place in our hearts here at Indie and Harper. Not only does it mark the exciting release of our brand new Gold and Rose Gold Whale Tail Necklaces—designed to honour the beauty and power of our oceans—but it also represents a meaningful milestone in our journey. This month officially marks one full year since we began supporting Sea Shepherd, the incredible non-profit organisation known for its unwavering dedication to marine conservation. Their fearless efforts to protect marine life and defend ocean ecosystems inspire us every day, and we couldn’t be prouder to stand beside them in their mission.

Who better to share the story of who they are and what they stand for than Sea Shepherd themselves?

“Sea Shepherd is a non-profit conservation organisation whose mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.” – Sea Shepherd Australia

For over 40 years, Sea Shepherd has been at the forefront of the fight to defend our oceans and the countless creatures that call them home. This incredible milestone is a testament to their tireless dedication, unrelenting passion, and unwavering commitment to marine conservation. From direct-action campaigns against illegal fishing to beach cleanups and global awareness efforts, Sea Shepherd’s work spans continents and seas, always with the goal of creating a thriving future for marine life.

The battle to preserve and protect our ocean ecosystems is far from over, but with organisations like Sea Shepherd leading the charge, there is hope. Their ongoing efforts continue to inspire individuals, communities, and businesses around the world—including us here at Indie and Harper—to take action, raise awareness, and contribute to lasting change for our planet's blue heart.

Living and working by the sea has always been at the heart of who we are here at Indie and Harper. The ocean is more than just a backdrop to our everyday lives—it’s a constant source of inspiration, peace, and purpose. It shapes our creativity, influences our designs, and reminds us daily of the beauty and fragility of nature. This deep, personal connection to the ocean and all of its magnificent creatures is what made partnering with Sea Shepherd feel like such a natural and meaningful step for us—something we proudly did one whole year ago.

We knew that with the platform we’ve built and the community we’re so lucky to be a part of, we had the ability—and responsibility—to use our voice to make a difference. That’s why we chose to align with Sea Shepherd, an organisation we’ve long admired for their fearless and direct approach to marine conservation. Their work is bold, brave, and absolutely vital in the fight to defend ocean habitats and protect the wildlife that call them home.

To support their incredible mission, we made a heartfelt decision to donate $5.00 AUD from every Whale Tail Necklace sold to Sea Shepherd. What started as a simple initiative quickly grew into something more powerful than we ever imagined. The response from our customers has been nothing short of amazing. Your support, your passion, and your willingness to stand with us in this cause has truly touched our hearts.

We are beyond proud—and incredibly excited—to share that, thanks to you, we’ve now raised an astounding $2,715.00 AUD for Sea Shepherd! This donation represents more than just a number; it’s a real and tangible contribution to the preservation of marine ecosystems and the protection of vulnerable ocean life.

Even more inspiring? That incredible figure means we’ve sold 543 of our beloved Indie and Harper Silver Whale Tail Necklaces. That’s 543 pieces of jewellery worn by people who care deeply about the ocean and the future of our planet. Every single necklace is a symbol of hope, unity, and commitment to a cause so much bigger than all of us.

From the bottom of our Indie and Harper hearts, we thank you. We could not have done this without your continued support, generosity, and love for the sea. Together, we’re helping Sea Shepherd keep fighting the good fight—and we can’t wait to see what we accomplish next.

You may already have seen our Sterling Silver Whale Tail Necklaces before (hey, hopefully you even own one!). They look amazing as a stand alone piece or layered amongst your other Indie and Harper jewels.

As with all of our Silver Whale Tail Necklaces, $5.00 AUD will go towards Sea Shepherd and their fight to conserve and protect our marine life.

What an excuse to not only treat yourself to a new piece of beautiful bohemian jewellery, but also know that at the same time you are helping Sea Shepherd commit to the eradication of pirate whaling, poaching, shark finning, unlawful habitat destruction and violations of established laws in the world’s oceans.

If you have already purchased one of our Whale Tails and want to contribute to the fight further, you can make a direct donation to Sea Shepherd by going here –

Australian residents head to www.seashepherd.org.au

International residents head to www.seashepherd.org

We are so overwhelmed by our customers open and generous hearts and want to thank each and every one of you for supporting Indie and Harper, Sea Shepherd, and the fight to conserve and protect the worlds oceanic life.

Don’t forget to spread the word, babes! You can share this post to Twitter, Facebook and any other social media site to help spread the incredible word of Sea Shepherd’s brave and amazing work.